Content creation.
Made in journalism.


Visual storytelling


Branded content


Editorial and writing

Creating content that matters

Balance of Zero is a content studio based in Amsterdam. We create content specifically to have an impact. Our team consists of filmmakers, journalists, photographers, designers and illustrators. We work together to tell stories that have a heart and a sense of purpose. Ultimately, our goal is the same as yours —to tell powerful stories that will make people think.

What we do

Visual storytelling

We produce and create short documentaries, visual stories and photography for media and brands. We focus on universal themes, authentic characters and strong storytelling.

Branded content

Our content connects your brand to an audience. We make brand films that connect to bigger themes, from technology to healthcare, and sport to education. Our priority is consistency and quality.

Editorial and writing

The words still matter. We keep our content simple, relevant and authoritative. Blogs, social content, film treatments or scripts, we can write across formats. And focus on news and trends.

Stories contributed to

Visual storytelling

Our visual content cuts through the daily mayhem of digital life. We want people to leave a story more aware, informed and inspired. We produce and create content packages that connect: short film packages, visual essays or a photography series. We work with you from concept to delivery to make it happen.


Visual storytelling

Whether a short film, a customer story or an Instagram series, we want people to leave our stories more informed and more inspired. We aim to create a visual story which is bold and memorable. We work with you from concept to delivery to make that happen, with our team of filmmakers and photographers.

Brand collaborations

Branded content

Your stories connect people to your brand: who you are and why you matter. We find your best stories. Whether that is a brand film, a research project or a customer series. We enjoy collaboration with our clients and brand partners to make consistent and thoughtful content that inspires people.


Branded content

Find the story first. Your stories can show people what you stand for, and why you matter. But you have to find them first. As former journalists, we like to find the hidden gems. And then convert them into branded content – through films, photography or words – so that they connect with an audience.

Want to talk about content creation?

Editorial and writing

The written word is the starting point for every good story. We apply the principles of journalism to our writing to give context and meaning to our work. We keep our writing simple and authoritative. And base it on extensive research, interviews and a bit of heart and soul.


Editorial and writing

Writing. The starting point for any story is writing. We apply the principles of journalism to the written content we create, to give stories context and meaning. Whatever platform or audience we are writing for, that is core. We keep it simple and authoritative through research, interviews, heart and soul.



Apocalypse Laos

Decades after the end of the Vietnam War, leftover bombs still claim lives in the Southeast Asian nation. 

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Analyst and kickboxer

Mark Bourti is a business analyst for Dutch health tech company Philips by day. At night he is a K1 kickboxer.

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Profiling Anonymous

The 2012 documentary The Act of Killing had a largely anonymous crew of Indonesians, led by the film’s co-director.

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Get in touch,
We’d love to hear
from you.

About us.

Balance of Zero is a content creation studio based in Amsterdam, working with writers, journalists, photographers and filmmakers to create content that matters for brands, media and NGOs.


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© COPYRIGHT 2019 – Balance Of Zero Amsterdam

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