Our story

Balance of Zero is a content creation studio based in Amsterdam, but made in journalism. It is the result of 20 years of creative collaboration between photographers, filmmakers, writers, designers and illustrators in the UK, Australia, Singapore, New Zealand and the Netherlands. We work directly with our partners and clients as a creative unit. We like to create consistent and beautiful stories that work on all platforms. We try to look beyond old narratives and create content that matters. As a network of individuals we aren’t motivated by awards, but by finding and telling an untold story. And connecting it with people. Whichever way possible.

“I’m not interested in anything that doesn’t have a genuine heart to it. You’ve got to have soul in the hole. If that isn’t there, I don’t see the point.” — Nick Cave

Behind the zero

Balance of Zero was started by Rob O’Brien, a former journalist, whose work has graced publications including the New York Times, BBC World Service, Independent, Economist Intelligence Unit, Global Post and many more. After years spent working for media in the UK, Australia, New Zealand, Laos and Singapore, he moved to Amsterdam with his family. Balance of Zero is built on the back of his collaborations in journalism.    


Visual storytelling

We bring visual stories to life, whether short docs, customer films or social content. We create visual content from concept to publication and cover all steps in between.

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Branded content

Finding, researching and telling an amazing visual story is a joy, we love it. Our team work closely with brands to bring stories to life online, through content that matters. 

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Editorial and writing

Every story is woven together by words. We keep it simple and timely. We write across all formats and can work across topics ranging from healthcare to sport. 

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Built on journalism

We have 20 years of experience in finding and creating stories for media, brands and NGOs. Our stories have appeared across all kinds of media including the New York Times, BBC World Service, Wall Street Journal, Reuters, NBC, Dazed, Penthouse and many more. We are creating and developing new concepts and ideas all the time. We work with big and small clients including Microsoft, Philips, The Economist Group, HP, One World and Aidha, a Singapore-based NGO.

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About us.

Balance of Zero is a content creation studio based in Amsterdam, working with writers, journalists, photographers and filmmakers to create content that matters for brands, media and NGOs.


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