We find stories

Balance of Zero is an Amsterdam-based content studio. We work as a creative storytelling team made up of writers, photographers, filmmakers, designers and illustrators. Our main goal is to find and create authentic, universal stories for all kinds of platforms and purposes. We’re not motivated by prestige and awards. Only by the thrill of finding and telling a new story. And connecting it with an audience. However possible.

“I’m not interested in anything that doesn’t have a genuine heart to it. You’ve got to have soul in the hole. If that isn’t there, I don’t see the point.” — Nick Cave

Made in journalism

Journalism is part of our DNA so it influences the content creation process. Why? People want high quality visual storytelling. This requires curiosity, research and news gathering skills. As journalism becomes more commercialised, branded content shifts the other way. We look for authentic, meaningful stories. And we base this on experience working across the media landscape. 


Visual storytelling

We bring visual stories to life, whether short docs, customer films or social content. We create visual content from concept to publication and cover all steps in between.

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Branded content

Finding, researching and telling a visual story is a joy, we love it. Our team work closely with brands to find and build great stories that connect with people. 

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Editorial and writing

Every story needs words. Our writing is simple, timely and authoritative. We write across all formats and can work across topics ranging from healthcare to sport. 

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Experienced storytellers

We have 20 years of experience finding and creating stories for media, brands and NGOs. Our stories have appeared across all kinds of media including the New York Times, BBC World Service, Wall Street Journal, Reuters, NBC, Dazed, Penthouse and many more. We are creating and developing new concepts and ideas all the time. We work with big and small clients including Microsoft, KLM, Philips, Van Moof and The Economist Group.

Get in touch,
We’d love to hear
from you.

About us.

Balance of Zero is a content creation studio based in Amsterdam, working with writers, journalists, photographers and filmmakers to create content that matters for brands, media and NGOs.


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