Our story

Balance of Zero is an Amsterdam-based content studio. We have 20 years of experience collaborating between photographers, filmmakers, writers, designers and illustrators. We work directly with our partners and clients as a creative storytelling team. We like to create consistent and beautiful stories that work on all platforms. We aren’t motivated by awards, only by the thrill of finding and telling an untold story. And connecting it with people. Whichever way possible.

“I’m not interested in anything that doesn’t have a genuine heart to it. You’ve got to have soul in the hole. If that isn’t there, I don’t see the point.” — Nick Cave

Profile: R O’B

Balance of Zero was started by Rob O’Brien, a former journalist, who spent years writing for publications such as the Independent, Global Post and Nikkei Asian Review. He has contributed stories to the New York Times, BBC World Service and written reports for the Economist Intelligence Unit. At the heart of Balance of Zero is the desire to make great stories and collaborate between creative disciplines. 


Visual storytelling

We bring visual stories to life, whether short docs, customer films or social content. We create visual content from concept to publication and cover all steps in between.

> See projects


Branded content

Finding, researching and telling an amazing visual story is a joy, we love it. Our team work closely with brands to bring stories to life online, through content that matters. 

> See projects


Editorial and writing

Every story is woven together by words. We keep it simple and timely. We write across all formats and can work across topics ranging from healthcare to sport. 

> See projects

Why Balance of Zero?

We have 20 years of experience finding and creating stories for media, brands and NGOs. Our stories have appeared across all kinds of media including the New York Times, BBC World Service, Wall Street Journal, Reuters, NBC, Dazed, Penthouse and many more. We are creating and developing new concepts and ideas all the time. We work with big and small clients including Microsoft, KLM, Philips, Van Moof and The Economist Group.

Get in touch,
We’d love to hear
from you.

About us.

Balance of Zero is a content creation studio based in Amsterdam, working with writers, journalists, photographers and filmmakers to create content that matters for brands, media and NGOs.


Privacy Policy
Terms & Conditions

© COPYRIGHT 2019 – Balance Of Zero Amsterdam

Start typing and press Enter to search