The back story
Today’s businesses are struggling to manage employees’ growing demands for work–life balance at the same time as improving productivity and performance. It is a global challenge. And one that is often featured in the recruitment process. As a leading global brand, Philips prides itself on its favourable work/life balance. But it’s not always easy to illustrate what this looks like, how it benefits employees and why it makes a brand an attractive employer. Quite often the best stories a brand has to tell are about its people: their lives, their goals and habits. It is a rich source of storytelling. Getting people interested in what your brand is and what it stands for, through the people you employ, is an incredibly effective source of storytelling.
There are hidden gems and emotional stories in all workforces. As part of a global recruitment campaign Philips wanted to profile employees who play competitive sports. The aim was to illustrate the work/ life balance at the company. We set about finding an employee and profiling their life through a short film, split between the office and a sports arena.
Working with Amsterdam-based videographer, Hans Schepp, we casted several Philips employees and found a young K1 kickboxer, called Mark Bourti. He worked as an analyst and was training for a professional bout in Eindhoven. We shot the film in two days between Eindhoven and Amsterdam. The short employee film we created was used globally to support recruitment.
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