Singapore pole dancers

Photography: Tom White
Publication:​ NBC

The back story

In Singapore, the government keeps a tight rein on society — anything deemed disruptive, ideas that challenge the status quo and even children’s books, can attract attention from the authorities. Before me and Tom started work on this story, three children’s books were banned for being perceived to promote homosexuality. There was an uproar. Similarly, a documentary called To Singapore, With Love was labeled a threat to national security. Then shisha tobacco got banned. In that context, any story can feel a bit dangerous.

The idea

Stories about Singapore focus on core themes such as state control and wealth. We wanted to tell a story which was slightly more provocative, showed a fun and empowered side to the city and offered a different perspective to the familiar image of a conservative nanny state. 

The content

We heard about a number of new dance studios which had opened up in Singapore. Collaborating with photojournalist Tom White we interviewed owners and dancers. Our visual story was commissioned by the Boston-based Global Post, and was syndicated to NBC News, one of the largest networks in the US. 

Related projects

Get in touch,
We’d love to hear
from you.

About us.

Balance of Zero is a content creation studio based in Amsterdam, working with writers, journalists, photographers and filmmakers to create content that matters for brands, media and NGOs.

Services.

Privacy Policy
Terms & Conditions
Disclaimer
Sitemap

© COPYRIGHT 2019 – Balance Of Zero Amsterdam

Start typing and press Enter to search